Norman Pattiz; The Effectiveness of Podcast Advertising
The world has evolved to become highly digitalized. Therefore, it is important that businesses learn the art of digital advertising. That is, if they are to create an online presence.
Whether you are a small, medium size or big company, it is important that you sample the various channels of digital advertising and find the most effective, depending on your advertising goals.
If your business is looking to create brand awareness, generate sales and educate customers, all from one channel of advertising, the podcast advertising is the way to do it.
This is one of the most effective channels of digital advertising and even research proves it. According to an independent research study that was undertaken by Edison Research, in partnership with PodcastOne, podcast advertising is very effective in creating brand awareness.
During the study, Edison Research took five national brands ad noted their level of brand awareness before they began advertising on PodcastOne. This leading research company used the same methodology to measure the change in brand awareness after the brands’ adverts had been running on Podcast for an average of 5 weeks. What they noted is that all brands had increased brand awareness after their campaigns ran on PodcastOne for the study period.
A press release was made to make the public aware of what was to be gained if they advertised their businesses on podcasts. Norman Pattiz thanked Edison Research for proving what he had been for a long time trying to get people to understand.
According to Forbes, Norman Pattiz is a leading media industry entrepreneur. He is currently the CEO of PodcastOne, world’s largest advertiser-based podcast network. The podcast was created in the year 2012 and has quickly got to the top of the digital on demand market, with over 400 million impressions on a monthly basis.
Today, the podcast network has over 200 podcasts to its name, with some of the most influential professionals in various industries.
In the year 1976, Norman Pattiz founded Westwood One. At the time, this syndicated radio company was run from a small office, but by the time Norman Pattiz was exiting the company, it was one of America’s largest radio companies.
It also was one of the world’s largest media companies, managing, producing and directing mogul media companies such as CNN, CNBC,CBS News, CBAA radio Network and NFL Football.