Norman Pattiz; The Effectiveness of Podcast Advertising

The world has evolved to become highly digitalized. Therefore, it is important that businesses learn the art of digital advertising. That is, if they are to create an online presence.

Whether you are a small, medium size or big company, it is important that you sample the various channels of digital advertising and find the most effective, depending on your advertising goals.

If your business is looking to create brand awareness, generate sales and educate customers, all from one channel of advertising, the podcast advertising is the way to do it.

This is one of the most effective channels of digital advertising and even research proves it. According to an independent research study that was undertaken by Edison Research, in partnership with PodcastOne, podcast advertising is very effective in creating brand awareness.

During the study, Edison Research took five national brands ad noted their level of brand awareness before they began advertising on PodcastOne. This leading research company used the same methodology to measure the change in brand awareness after the brands’ adverts had been running on Podcast for an average of 5 weeks. What they noted is that all brands had increased brand awareness after their campaigns ran on PodcastOne for the study period.

A press release was made to make the public aware of what was to be gained if they advertised their businesses on podcasts. Norman Pattiz thanked Edison Research for proving what he had been for a long time trying to get people to understand.

Norman Pattiz

According to Forbes, Norman Pattiz is a leading media industry entrepreneur. He is currently the CEO of PodcastOne, world’s largest advertiser-based podcast network. The podcast was created in the year 2012 and has quickly got to the top of the digital on demand market, with over 400 million impressions on a monthly basis.

Today, the podcast network has over 200 podcasts to its name, with some of the most influential professionals in various industries.

In the year 1976, Norman Pattiz founded Westwood One. At the time, this syndicated radio company was run from a small office, but by the time Norman Pattiz was exiting the company, it was one of America’s largest radio companies.

It also was one of the world’s largest media companies, managing, producing and directing mogul media companies such as CNN, CNBC,CBS News, CBAA radio Network and NFL Football.

Beverly Hills Auto Luxury Cars

Beverly Hills Auto has some luxury cars that are used and affordable. Used BMW’s are just as good as brand new ones. One benefit of buying a used BMW is the ability to save money. Car shoppers can save money on financing as well. Another benefit for buying a used BMW versus a new one is most of the time they both look attractive and feel the same way when driving. There are used vehicles that still look new, smell new and drive new. Beverly Hills Auto offers a variety of used BMWs. The only difference with a used car is the age of when it was built. Car shoppers are welcome to visit Beverly Hills Auto locally. They can also visit their website to find all the details they need to purchase a luxury vehicle. The staff at Beverly Hills Auto treat their customers like family and are looking for quality customers like you.

Richard Mishaan on Designing for A Home, Not a House

Brad Goldfaarb interviews Colombian interior designer Richard Mishaan about Mishaan’s art collection. Richard Mishaan is known for having a unique way of combining styles that may not seem to go together. He achieves this effect through colorful paintings, sculptures, and statues. Mishaan also strives to design for the customer instead of designing for himself and expecting the customer to be happy. Because of this, Mishaan has acquired a large collection of his own artwork. The eclectic collection ranges from 17th century paintings to abstract butterfly statues.

 

Richard Mishaan Designs decorates for both hotels and private residencies. He uses the crossover in customers in his design. Many hotel owners want their residents to feel as if they are home, so Mishaan takes the same approach to designing either space. While his ideas on designing for hotel rooms do tend to get streamlined they always have his classic flair for color. Unlike many artists, Richard Mishaan Designs also tries not to care about the price of art. The idea isn’t to take the most expensive pieces and throw them in a room together, as he explains. It’s to make the room look harmonious and beautiful. To achieve this he finds art that looks good when put together, whether it cost $50 or $500, and whether it be from the 1730’s or 1930’s.

 

Richard Mishaan designs for his own home as well, a place in New York where he has lived for 18 years with his wife and son. The furnishings in his home are mostly neutral colors. Mishaan insists that if a home is filled with art the furnishings shouldn’t have too much color as this could detract from the art. The only colorful furnishing he has is a bright carpet that goes down a hallway. He bought this, he claims, because of it reminded him of his life in Colombia; violent and messy, but still beautiful.

 

Hussain Sajwani and What DAMAC Does

As the DAMAC owner, Hussain Sajwani knows what he needs to do to make money. One thing that he also knows, though, is that he needs to make sure that he is giving back to the community that he is a part of.

This has allowed him the chance to make sure that he is getting a lot of money and that people are going to be able to get more out of what they have with DAMAC. For the Hussain Sajwani family, donating back to the community is just something that they have always done no matter how successful they were in the past or currently are.

Needy children are the ones who benefit the most from what DAMAC has been able to do. This has allowed Hussain to make sure that the children are being taken care of and that they are going to be able to get more out of the options that they have. It is something that has allowed the children to feel better about themselves and to have a shot at a better life.

Since Hussain Sajwani is able to make a lot of money with DAMAC, he actually has quite a bit leftover that he is able to donate to the people who he works for. The needy children are able to get a lot of charitable options from Hussain Sajwani and the DAMAC development company. This has made their lives so much better than what they were in the past.

Hussain Sajwani knows that it is important to be successful but he also knows that success is not able to come easily and it often won’t come unless people are able to get what they need out of different situations.

This is something that has led to him making sure that he can help people with the options that they have. He wants everyone to be able to get all of the options that they need and get more out of what they have available to them. Thanks to DAMAC, Hussain Sajwani is able to help the needy children and be philanthropic.

Learn more about Hussain Sajwani: http://www.forbes.com/sites/kerryadolan/2016/03/01/the-donald-of-dubai-hussain-sajwani-interview/#1b049a722f15

Swiss Startup Factory Co Founder Mike Baur

Mike Baur is a current entrepreneur who has spent over two decades working with businesses. When he first began his career, he worked as a banking professional who would provide loans to many businesses in need of capital. He would also provide advice on how to manage finances as well. After working in the banking sector for two decades, Baur would then become an investor where he would put his money into startup companies. Shortly after he invested in startup businesses, he would come up with the idea to start his own business. By 2014, Mike started up Swiss Startup Factory which would specialize in helping businesses reach their goals.

 

Baur’s company Swiss Startup Factory has a unique business model in which it holds an event for business owners to attend. At this event, all of the entrepreneurs will show off their idea for a new business. Then Mike will evaluate each business idea and then choose which ones to help. Once a particular business is selected, they will receive coaching, mentorship and consulting on a regular basis. This assistance will allow these entrepreneurs to find ways to make their companies successful as well as improving upon their current operations. Entrepreneurs working with Swiss Startup Factory will get assistance in things such as finance, marketing, management and product development.

 

One of the first things that Swiss Startup Factory helps businesses with is finance. There are a number of companies that are often in need of capital to grow and expand. At times they are unable to get this funding easily and therefore need help. Mike Baur and Swiss Startup Factory can provide assistance in referring these entrepreneurs to known sources as well as on how to best raise capital. With this assistance, entrepreneurs will be in position to more easily reach their funding goals.

 

Another way in which Swiss Startup Factory helps businesses is by assisting them with marketing. Every business needs to have effective marketing in order to get a steady stream of new customers. Swiss Startup Factory will help entrepreneurs market more effectively by introducing them to methods that work very well. As a result, the entrepreneurs will have the knowledge and tools to more efficiently grow their customer base and become more successful. Business owners who work with Swiss Startup Factory will also be in position to get help in improving their products and services. They will also have the opportunity to get assistance in managing their operations as well.